Let’s be honest for a second…

Working with investors sounds like a dream. Repeat business, quick closes, fewer emotions—what’s not to love?

But here’s the reality for a lot of realtors I talk to:

They’ve had investor clients… but they’re not sticking around.

They’re not coming back for the next deal.

Or worse—they’ve gone quiet, ghosted, and moved on to someone else.

So what’s going on?

Investors Think Differently—And Most Realtors Don’t Speak Their Language

This is the gap I see all the time.

Realtors are trained to work with homeowners, not investors.

That means you’re showing them properties, not opportunities.

You’re focused on granite countertops when they care about cash-on-cash.

If you’re not speaking their language, they’ll find someone who does.

The Biggest Mistake I See Realtors Make

They treat investors like regular buyers with a slightly different checklist.

But investors are running a business.

They care about numbers, timelines, ROI, and scalability.

If you’re not helping them grow their business—you’re not part of their long-term team.

Here’s How You Become Their Go-To Agent

• Learn how to analyze deals the way they do

• Speak in ROI, cash flow, and cap rate—not bedrooms and bathrooms

• Bring them deals that already have the numbers run

• Build systems for sourcing off-market and value-add opportunities

• Stay ahead of the game and anticipate their next move

This is what I teach inside my coaching program, because when you get it right, investor clients will come back to you again and again.

Ready to Attract, Convert, and Keep More Investors?

I’m offering free 15-minute strategy sessions to show you how to

• Attract better investor clients

• Build systems for repeat business

• Become the go-to investor agent in your market

 🔗 Book your free strategy call via this link

https://connect.graftoncapitalgroup.com/widget/bookings/book-an-appointment-graftoncapitalgroup

 Let’s stop chasing and start attracting the right clients.